Work · Case study

Xamfrà

One question at a time.

Digital productDigital twinOpen data 2026
From the AMB to a building, in one flight
Open film ↗

Why it exists

Cities generate data every day. The problem is that, for whoever has to decide, it is scattered across portals, GIS, intranets and case-management systems from different bodies, each with its own format and date.

We wanted to see what happened if all of it lived in one place, could be asked in plain language and every number said where it came from. No client commissioned it: we built it because we wanted that tool and it did not exist the way we imagined it.

What it is

One question at a time. “Who lives far from a health centre?”, “where does the bus run most often?”, “which roofs could produce the most solar energy?”. Each of the 87 views answers a single question, with its legend, its source and its year. You can go from the whole AMB to a municipality, a district, a census section and a building without changing the question.

Read, measure, test. Reading means choosing a view and brushing the legend to light up the sections that fall within it. Measuring means hovering over a building, a street or a stop and getting its card: address, walking distance, nearby facilities. Testing means 23 tools — a new facility, a superblock, a new volume — that compare before and after and export to PDF, CSV or JSON.

Figures are never made up. 98 official sources with publisher, period, licence and load date; 2,077 files with their SHA-256 fingerprint. No number is generated by AI, missing data is never painted as zero and a scenario is always labelled as one. The assistant (beta) opens the view and cites the source of every figure.

And a brand that comes from the Eixample. The name comes from Cerdà’s chamfered corner — the xamfrà — and it is the system’s only ornament: two-chamfer panels, octagons, yellow only for what is selected. We also made the landing page, a series of studies with our own method and the promo film in horizontal and vertical.

The design decision

Every figure says where it comes from.

A digital twin is useless if you cannot trust it. That is why the most important decision was not the 3D: it was making every figure carry its source, its year and its limits, showing the unknown as unknown and making sure a hypothesis can never pass for data. Everything else — the views, the tools, the film — is built on top of that rule.

Xamfrà · the film

The project in numbers

36
AMB municipalities
87
views, one question each
98
traceable official sources

Measure or scenario, never both

Most viewers mix published data with estimates and leave users to guess. In Xamfrà every tool says what it is: a measure is published data, with a source; a scenario is an illustrative assumption and carries a dashed border. The scenario sheet compares before and after using the same sources and goes into a meeting as a PDF.

The same system already runs as a pilot for the Community of Madrid (179 municipalities) and New York City (5 boroughs): the logic does not depend on the city.

How it went

01The base3D mapping of 36 municipalities and 2,151 census sections
02The questions87 thematic views with source, year and limits
03The scenarios23 tools to test changes and export them
04The launchLanding page, studies, film and private beta

Gallery · the project in pictures (click to enlarge)

"Read the city, measure it and test changes."Xamfrà, in one line

Credits · the people behind it

Product, data, design and developmentDamos en el Blanco
Promo filmDamos en el Blanco

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