What we learn from doing projects: no-filler articles, opinions worth debating, a dictionary for spotting hot air and tips to steal. Help yourself.
There's work that shows up on no invoice and eats two working days a month: copying, pasting, forwarding… Four integrations to switch it off.
Read →No magic keywords, no link farms, no AI by the truckload. What climbs in Google is slow, methodical and won't fuel a viral thread.
Read →We audit websites every week and the pattern repeats: they want to say everything and end up saying nothing. The cure isn't adding; it's…
Read →Price on page two, checkable milestones and what it does NOT include, in writing. The three rules that get our proposals signed in days,…
Read →What’s going on with LALIGA and why it affects you even if you don’t watch soccer online At Damos en el Blanco we prefer…
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One idea a month + free resources →A website with no analytics is decoration.
Nobody was ever saved by a homepage carousel.
One client who tells you "I don't like it" beats ten who say "we'll look into it".
If what makes you different is "quality and trust", nothing makes you different.
Posting every day with nothing to say is spam with good intentions.
A new logo won't fix what the product breaks.
A word people use when they don't know what to say. If you hear it three times in one meeting, grab your wallet and run.
Changing everything so that nothing changes. 60% of the time what was needed was better writing, not a redraw.
What they call your followers when they want to charge you more. Community is when they reply to you, not when they follow you.
An adjective slapped on ordinary things to charge extraordinary prices. A fast website isn't disruptive: it's the bare minimum.
Saying one thing, to the right person, at the right moment. Everything else in this dictionary exists to avoid it.
The coffee test: read your headline out loud. If you'd never say it over coffee with a client, don't write it on your website.
The 2-click rule: from any page to "buy/contact" in 2 clicks max. Count them now — you're in for a surprise.
3>7: three good posts beat seven of filler. Plan the month in 40 minutes with three roles: teach, prove, connect.
