Posters and campaign Festa de la Primavera (Spring Festival)

A town festival is advertised out in the street. On totems, on banners, on the lamppost at the corner… and on the flyer you take home too. Sant Just Desvern City Council needed an image for the Festa de la Primavera that worked just as well at billboard size as on a sheet of paper in your hand. Recognisable, fresh and with that festive edge — without coming apart when it changes size.

We designed the complete visual line for the campaign. An image with character, built to live in the street and on the formats closest to hand: totems, banners, posters, flyers and every graphic application the festival called for.

The key was coherence: from the giant format down to the smallest printed piece, everything had to sound the same. Presence, colour and graphic judgement for one of those dates that make a town.