CAENES
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02 — Services

Branding thatconnects.

A brand you don't have to explain twice.

A brand should be recognisable on a poster, on a screen and in a conversation. We find the idea and turn it into a system your team can use.

Let’s talk about yours
01 — What it solves

An identity has to move beyond the logo.

Blaumarí shows one visual language in motion and out on the street. An identity works when its rules hold across formats.

Blaumarí · the identity takes shape
Open film ↗
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Blaumarí · a name becomes a world.

The festival needed a name, an identity and a system ready to announce artists. The mark, coral, colour and typography work together to make it recognisable before you read the programme.

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  • Naming, visual language and usage guidance belong to the same project.
  • The motion piece presents the brand’s original visual system.
From system to street banner.
Blaumarí street banners: the identity in an actual application.
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From system to street banner.

Artist, date, festival and sponsors must share a few seconds of reading time. The identity keeps its character while letting the information do its job.

View the complete case
  • A repeatable hierarchy without making every piece identical.
  • An actual application: festival banners in public space.

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02 — Deliverables

An identity people can keep using.

We define what the launch needs and leave clear rules for the pieces that follow.

Idea and voice

Concept, positioning and tone guidelines. Naming when it is part of the brief.

Explain who you are with a consistent voice.

Visual system

Identity, versions, colour, typography and composition rules, with master files and agreed exports.

Stay recognisable across sizes and backgrounds.

Guide and applications

Usage guidance and the priority applications agreed in scope: web, social, print or signage.

Give your team and suppliers a practical starting point.

Everything we can work on
  • Naming and verbal identity
  • Logo and full visual system
  • A brandbook to use, not to frame
  • Stationery, merch and applications
  • Rebranding without losing your soul
  • Support through the launch
03 — Process

From conversation to an identity in use.

Reviewing does not stop when we like a logo. We put it to work.

  1. Find the direction

    Conversation, context and references establish what the identity should express.

    Review: central idea, audience and tone.

  2. Build the system

    Develop the chosen direction and its rules for typography, colour and composition.

    Review: identity with actual content and applications.

  3. Prepare the launch

    Refine versions, files and guidance alongside the first applications.

    Review: legibility, consistency and usable files.

It's for you if…

  • Your brand no longer looks like you
  • You're opening a new chapter: merger, growth, change of course
  • Every piece you make looks like it's from a different company

Not for you if…

  • You just want "a quick logo"
  • You want to copy your competitor's brand
  • The brandbook is there to gather dust in a drawer

A defined engagement

Launch a brand.

For a new project or a stage that calls for a different identity. We align what you want to communicate, how it is recognised and the first pieces it needs to launch.

01

What you receive

  • A brand direction: audience, message and criteria for making decisions.
  • Visual identity and priority applications defined in the brief.
  • Final files and usage guidance so your team can continue.

02

How we work

  1. Agree what the brand represents and where it needs to work.
  2. Develop the chosen direction and test it in real applications.
  3. Prepare the launch pieces and organise the handover.

03

What you bring

  • Your offer, audiences and what is changing at this stage.
  • An existing name and materials, or a need for naming work.
  • One person to consolidate feedback and approve decisions.

04

What we agree separately

  • Trademark registration and legal checks on the name.
  • Printing, manufacturing and advertising space.
  • A website, audiovisual production or further applications outside the agreed selection.

Work that demonstrates parts of this journey

The proposal defines the pieces, revisions, responsibilities and exclusions. Each engagement has its own scope.

Let’s talk about your brand
04 — Questions

Good questions. Straight answers.

How long does a rebranding take?

Between 6 and 10 weeks depending on scope. The timeline comes with the proposal, milestones included.

What if I just want the logo?

We'll say no (politely). A logo with no system is a jersey with no team.

What does a full identity include?

Logo, colour, typography, tone of voice and the templates to apply it without calling us every Tuesday. A manual that gets used, not a PDF that gets filed.

Restyling or only from scratch?

Both. Sometimes your brand isn't dead — it's badly applied. Before rebuilding it, we check.

How do I know I need a rebrand?

If you have to explain your logo, if you'd rather not show your website, or if worse competitors look more serious: clear symptoms.

Will I be able to apply it myself?

That's the goal. We hand over templates and criteria so your team can use it without breaking it.

Do you register the trademark?

The legal filing is for your agent or attorney; we leave the brand ready to register — and check you won't collide with anyone before you fall in love with the name.

What now

Want a brand that doesn't need explaining?

Let's talk about your project

These are good starting points:

  1. What has changed in your organisation.
  2. Who you want to reach.
  3. Where the brand needs to live.

Want to get your thoughts in order first? Start with the brief.

Prepare my brief
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