Blaumarí Festival Brand and Image
Blaumarí · first edition · photo: Víctor Parreño A new festival has no past, no logo, no website, nothing. Just an idea and a harbour. Blaumarí was born as a music festival and needed an identity of its own from day one — something recognisable, with character, ready to take the weight of a launch.
We shaped the whole visual universe: brand design, branding, website and every application that came with it. One coherent identity with character, built so the festival sounded the same at every touchpoint.
We put visual strategy and digital build together. The festival’s essence went online with a site that matches the brand, and we worked through its applications so everything stayed consistent from the first minute. By the time the gates opened, people already recognised it.
One idea across every piece: the blue of the sea as the stage, big type and zero noise. When the whole town is talking about it, the campaign is already done.
"Born in the harbour. With an identity of its own from day one."Festival management
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