Esther Vivas
A distinct voice, on screen too.
The brief
The brief was to create Esther Vivas’s logo and digital identity. The system needed to support a public voice and organise its on-screen presence without competing with the content.
What we did
We designed the logo and defined a recognisable visual language for the digital presence.
We organised the identity to work across different editorial formats while maintaining a clear hierarchy.
We prepared consistent digital applications to maintain the same tone across content and devices.
The brand supports the voice.
The identity works as an editorial frame: it gives continuity to very different content while keeping the voice and the reading experience in the foreground.
Digital identity
Name, colour and rhythm.
Logo, colour and type form a direct, recognisable system for Esther Vivas’s digital presence.
Logo and digital identity
CON VOZ
PROPIA.
Maternidad.
Feminismo.
Soberanía alimentaria.
Heading and body text: a type study using the families and subjects found on the website.
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