✳ Showing always beats telling.
What the viewer should feel. The rest is just pretty shots.
Light crew, calm atmosphere. People look natural when no one's stressing them out.
Editing, colour and formats for every channel. None of that "you can crop it yourself".
We shoot once, deliver for every format. 16:9 alone is nobody these days.
Yes, and it usually works better: your own faces sell more than stock libraries.
