Digital coverage service for events and social networks of the City Council of Esplugues
Esplugues Conecta · camera in hand, stories ready
Aftermovie
A city never sits still: fairs, concerts, openings, council meetings, guided walks… and all of it has to be told while it happens, not the week after. Esplugues de Llobregat City Council wanted what happens on the street to happen on the screen too.
No cold messages, no dull photos: municipal communication that moves people and, where it can, raises a smile.
We set up Esplugues Conecta, the city’s digital loudspeaker. Camera in hand and stories ready: we film, we photograph and we turn it into content that goes straight to social media. Reels with rhythm, stories with a spark and posts that connect.
We tell things in the format people actually watch them in: vertical, short, ambient sound and text on top. A council meeting and an encesa de torres (tower lighting) are not told the same way, and neither of them is told with a press release.
Over two years we covered up to 280 occasions when Esplugues gets dressed up, side by side with the Council’s Communication department: fairs, concerts, openings, council meetings, guided walks, culture, youth and anything that gets people out.
And we publish fast. Content from an event goes up while the event is still on, because yesterday’s story is already archive. Communicating is not only informing: it is moving people.
On municipal social media the enemy is not a lack of content, it is being slow. The key was a team that films, edits and publishes on the spot, with the line agreed with Communication in advance, so nobody has to ask permission story by story.
A Saturday during Festa Major: arrive before the cercavila (street parade), three stories in the first half hour (the atmosphere, a close-up, a neighbour talking), a reel cut on the phone between events, photos for the evening post and, if there is a concert, a closing shot of the crowd. The next day, Communication has all the material sorted by event.
What changes over time is trust: with the line agreed and two years working together, the Council does not review every story, it reviews the line. Social media coverage turns professional when it stops needing approval piece by piece. The reels below are a sample.
"If something is going on in the street… you will see it in stories."The project team
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Festa Major of Sant Just Desvern, photographing the whole street party
A whole town at its street party. And nobody is left out of the photo.
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Esplugues de Llobregat, an international city promo film
You don’t sell a city with a brochure. You show it.
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Posters and campaign Festa de la Primavera (Spring Festival)
Large format poster to promote the Spring Festival of Sant Just Desvern
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