Esplugues, live
Two years telling Esplugues every day.
The brief
A city never sits still: fairs, concerts, openings, council meetings, guided walks… and all of it has to be told while it happens, not the week after. Esplugues de Llobregat City Council wanted what happens on the street to happen on the screen too.
No cold messages, no dull photos: municipal communication that moves people and, where it can, raises a smile.
What we did
We set up Esplugues Conecta, the city’s digital loudspeaker. Camera in hand and stories ready: we film, we photograph and we turn it into content that goes straight to social media. Reels with rhythm, stories with a spark and posts that connect.
We tell things in the format people actually watch them in: vertical, short, ambient sound and text on top. A council meeting and an encesa de torres (tower lighting) are not told the same way, and neither of them is told with a press release.
Over two years we covered up to 280 occasions when Esplugues gets dressed up, side by side with the Council’s Communication department: fairs, concerts, openings, council meetings, guided walks, culture, youth and anything that gets people out.
And we publish fast. Content from an event goes up while the event is still on, because yesterday’s story is already archive. Communicating is not only informing: it is moving people.
The city council’s video and social media partner.
On municipal social media the enemy is not a lack of content, it is being slow. The key was a team that films, edits and publishes on the spot, with the line agreed with Communication in advance, so nobody has to ask permission story by story.
The project in numbers
What a day of coverage looks like
A Saturday during Festa Major: arrive before the cercavila (street parade), three stories in the first half hour (the atmosphere, a close-up, a neighbour talking), a reel cut on the phone between events, photos for the evening post and, if there is a concert, a closing shot of the crowd. The next day, Communication has all the material sorted by event.
What changes over time is trust: with the line agreed and two years working together, the Council does not review every story, it reviews the line. Social media coverage turns professional when it stops needing approval piece by piece. The reels below are a sample.
How it went
Gallery · the project in pictures (click to enlarge)
Reels · the content, in motion
"If something is going on in the street… you will see it in stories."The project team
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