Work · Case study

Tanit Orbits, identity and web taking off to the rhythm of the new space age

BrandingWebIdentity 2025
Tanit Orbits, identity and web taking off to the rhythm of the new space age
tanitorbits.com · orbital data for satellite operators
The brief

Tanit Orbits set out to change how satellites are operated: precise orbital data to make better decisions, cut risk and extend the life of every satellite. Plenty of ambition… and a digital presence that had to match the mission.

The brief: a brand and a website that conveyed technology and trust, able to convince a satellite operator to ask for a demo, and as good to look at as flying through space.

What we did

We created an identity with a view of space. A modern logo, a coherent visual system and a tone that shouts innovation without stopping at the pose. A brand worthy of people who manage manoeuvres and orbital predictions, and one that holds up equally well in an investor pitch and on a trade-show stand.

We put the complicated part in order. Orbit determination, covariances, manoeuvre verification, space traffic management, continuous monitoring… We turned it into a six-step journey, «from data to decision», that anyone can follow without being an aerospace engineer.

We designed a clean, professional website, in English and Spanish, with the free demo visible from the first second. Solution, team, careers and contact: four sections and not one of them filler.

And we wrote for the customer, not for the founder. A satellite operator does not buy technology: it buys less risk and a longer working life. Every sentence on the site starts there.

The key

Talking about satellites does not have to be hieroglyphics. The key was turning the product into a journey — data, orbit, visualisation, manoeuvre, risk, monitoring — and letting the brand supply the ambition while the website supplied the clarity.

Explaining an orbit without hieroglyphics

The Tanit Orbits product is hard to explain and easy to understand if you tell it in order. First, data: tracking for a satellite arrives from several sources (GNSS, optical measurements). Then the orbit: the algorithms determine it, with its margin of error. Then seeing it: trajectories, close approaches, collision probability. And finally, deciding: planning a manoeuvre knowing what happens next.

That sequence is the architecture of the website. There is no «technology» page with a wall of acronyms: there is a journey. When technical content is arranged like a story, the design only has to stay out of the way.

How it went
01BrandLogo, visual system and tone
02ContentThe product explained in six steps
03WebsiteBilingual design and development
04DemoThe whole site pushes you to ask for it
Gallery · the project in pictures (click to enlarge)
Actual space, no stock renders, no template starfields. GNSS, covariances and collision avoidance, in plain English. In a five-person company, the team is the product. Black on a phone is a kindness. At night, especially. Two different inboxes: sales and fixes are not the same job. Recruiting aerospace engineers is a design problem too. From data to judgement, in six numbered steps. The technical part isn't cut on mobile. It stacks.
"Orbits, collisions, manoeuvres… and a website that makes it easy."The project team

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