Viver Isart
A century-old nursery shaped into a living digital experience
Starting point
Bring the experience of a family nursery with more than a century of history to the screen, organising plants, services and activities without losing its warmth.
The proposal
We built a visual narrative around original photography and the nursery landscape.
The website architecture clearly separates plants, gardening and activities for private and professional audiences.
The brand connects the physical place with its new digital experience.
A century-old nursery moves onto the screen without losing the soil.
Make a living place digital without turning it into a cold catalogue.
Gallery · the project in pictures (click to enlarge)
Place, photography and interface.
Photography opens the story; the interface stays inside the case and shows how the nursery’s activity is organised.
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