Esplugues i Punt! a campaign that can be seen, felt and shared

Esplugues doesn’t fit in a single word. It’s music, history, friendship, solidarity… and above all, people. The City Council wanted a campaign that caught that sense of belonging and gave it back to the streets. No empty slogans: an idea people could make their own.

We built the campaign around a gesture: an «E» with three fingers and a full stop with the other hand closed. Simple, recognisable, yours. «We are Esplugues. Full stop.» Each participant says what the city means to them, and the symbol does the rest.

We shot video pieces with pace for social and the city’s screens, and ran photo sessions with the people taking part. That material lives today on posters, street banners and across the city’s communication.