CAENES
Let's talk
Work · Case study

AFA Baix Llobregat · identity

A new identity for better support.

Visual identityBrand systemApplicationsThird sector 2026
Motion study of the AFA Baix Llobregat identity proposal: three connected circles represent the person, family and association.
Identity proposal · In development · 2026

The starting point

The working document proposes an evolution of AFA Baix Llobregat’s identity. It keeps the idea of bubbles and turns it into a clearer, more prominent system of circles that can work across applications.

This is a separate 2026 workstream that followed the historical website project and remains in development.

The proposal

Three connected circles. They represent the person, family and association. A shared baseline expresses equal value and moving forward together.

A clearer mark. The proposal removes the drop, makes the profile more subtle and gives the circles, AFA initials and more legible typography greater prominence.

A monolithic architecture. Centres and programmes keep the AFA mark; the service name and location act as descriptors, while colour distinguishes each area.

A system tested across formats. The guide explores posters, print, social media, wayfinding and web to show how the identity behaves in different situations.

The design decision

Person, family and association. Three parts of one connection.

The identity does not speak about the illness. It speaks about the association’s position: alongside the person and family throughout the journey. The system turns that relationship into three connected circles.

The bond takes shape · Motion study of the 2026 identity proposal.
Open film ↗
Skip to the piece

AFA Baix Llobregat

Identity proposal · 2026

Three forms, one relationship.

The person, the family and the association share one foundation. The identity changes scale; the connection remains.

01 · The relationship

The identity starts with a relationship of support.

Three precise forms, joined on the same baseline. Each part keeps its meaning.

Proposed symbol: two connected violet rings and an amber circle.
Reduced symbol · original proposal vector
  1. PersonThe centre of the activity.
  2. FamilySupport and connection.
  3. AFAThe association and its support.

System demonstration based on the proposal manual. It does not document an implementation.

Step 1 of 3: The relationship

Identity proposal · In development · 2026

Support takes a visible shape.

The system moves from the symbol into posters, documents and community centres. Applications from the guide and two comparisons with earlier pieces show how the new identity takes shape.

Original guide spread: Posters. A short headline, prominent photography and colour as structure. Posters and a roll-up from the proposal. Enlarge ↗
PostersA short headline, prominent photography and colour as structure. Posters and a roll-up from the proposal.
Original guide spread: Print. A business card, letter and family guide. Hierarchy and spacing carry the system into everyday documents. Enlarge ↗
PrintA business card, letter and family guide. Hierarchy and spacing carry the system into everyday documents.
Original guide spread: Social. Quote, activity, carousel and story: different formats built around the same family of circles. Enlarge ↗
SocialQuote, activity, carousel and story: different formats built around the same family of circles.
Original guide spread: At the centre. Facade, directory and room signs. Proposed applications that give the identity a role in wayfinding. Enlarge ↗
At the centreFacade, directory and room signs. Proposed applications that give the identity a role in wayfinding.
Original guide spread: Website proposal. A digital application study for the new identity. A 2026 workstream, separate from the historical website. Enlarge ↗
Website proposalA digital application study for the new identity. A 2026 workstream, separate from the historical website.
The earlier poster on the left and the proposed application on the right: fewer information levels and a consistent brand signature. Enlarge ↗
Sant JordiThe earlier poster on the left and the proposed application on the right: fewer information levels and a consistent brand signature.
The assembly announcement becomes a typographic composition, with a clear order for the date, purpose and organisation. A comparison included in the proposal. Enlarge ↗
AssemblyThe assembly announcement becomes a typographic composition, with a clear order for the date, purpose and organisation. A comparison included in the proposal.

Want a result like this for your project?