El Señor de los Anillos en Concierto
From Middle-earth to your seat.
The brief
A Lord of the Rings concert cannot have just any website. Concerts Studio, the promoters behind the Festival dels Jardins de Pedralbes, the Cerdanya Music Festival and the Festival Mil·lenni, were clear about it: a digital experience worthy of the epic of Middle-earth.
With one practical condition: buying tickets had to be easier than finding the One Ring. The website had to move people and sell, in that order, and without the second getting in the way of the first.
What we did
We designed a website that does not only inform: it drops the fan into Tolkien’s world. Look and narrative in line with Peter Jackson’s trilogy, clear navigation and a clean Ticketmaster integration so buying has no friction.
We created a graphic identity that breathes the fantasy of the saga: colours, type and graphic elements chosen to carry the magic and the scale of that world, and to survive the scrutiny of the most devoted fans, who forgive very little.
And we finished it with strategy: SEO so the concert came up when someone searched for the soundtrack live, lead magnets to capture the fan before tickets went on sale, and newsletters that move people from the first click. From the visit to a seat in the stalls.
All of it with a known expiry date. An event website lives as long as the tour does; what is left is the fan list, the brand and the way to sell the next one.
Every part of the story leads to the ticket.
An event website has one goal and many temptations. The key was making all that visual epic end in one button: buy. Moving people was the route, not the destination.
Archive · 2023 season
One trilogy.
Two cities.
One journey.
The world was already familiar. The website had to turn that excitement into a specific decision: where to experience the concert.
Putting the concert in order
A film each day.
The score, performed live.
- The Fellowship of the Ring
- The Two Towers
- The Return of the King
Choose a city
Barcelona
Palau Sant Jordi
April 2023
Choose a city
Madrid
WiZink Center
October 2023
- 01One home page
- 02Two destinations
- 03Tickets by city
The epic draws you in.
The hierarchy guides you.
The home page brings together the concert artwork, dates and two separate ticket links. Gold makes the action stand out against a dark background; the city names make the choice explicit.
View the 2022 home page
02
Understand the experience before buying.
The information page explains the format: screenings of the trilogy with the score performed live. Poster and text complement each other, and a ticket link returns at the end of the explanation.
View the concert information
03
And if a question remains, know who to ask.
The contact page identifies the organiser, Concerts Studio, and offers a direct enquiry channel. Navigation keeps the ticket link available here too.
View the contact page
Website for Concerts Studio · December 2022 archive · Advertised season: 2023.
From the click to the seat
Ticket sales for a big concert do not live on the event website: they live on the ticketing platform. The website has to do two things well: convince, and hand the fan over to Ticketmaster with the show, the date and the seating area already chosen, so they never go back a step. Every extra step between the feeling and the payment is people who do not buy.
And before the sale, the capture: a lead magnet (something a Tolkien fan actually wants) in exchange for an email address, and newsletters that tell the story of the tour before asking for anything. When tickets open, there is already someone to tell. That is what is left when the event website goes dark.
How it went
"Buying tickets, easier than finding the One Ring."The project team
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