Mincco Studio, a studio that changes its name without closing the shop

Mincco Studio does branding, graphic applications, social media, web and events, and sums it up in one plain sentence: everything you need to make your company work. When the job came in, the studio was still called Mesdg.

They asked us for two things eighteen months apart. First, a site that could show ten disciplines of work without becoming ten sites. Then, changing the studio’s name without changing the site underneath it: same installation, same shop, different brand.

We put the whole site up in three weeks of June 2024. A new WordPress, design and development from scratch: home, services, about, contact and the portfolio pages. A design studio is the most demanding client there is about its own website, and that set the pace.

Ten disciplines, one single template. Branding, web, packaging, signage, social media, stationery, catalogues, labels, stands and events share a URL pattern and a grid. Adding a new discipline means filling in content, not rebuilding a page.

In December 2024 we gave it a shop. WooCommerce with a Stripe gateway to sell design packs: a studio that billed hours was starting to sell product as well, and that is e-commerce development, not one more page.

In October 2025 we changed the brand from the inside. Mesdg became Mincco on the same WordPress: home page, legal texts and data ownership rewritten, and the portfolio dressed in black with Bricolage Grotesque. The work carried on in February and March 2026 with the new home page.

A rebrand can be done two ways: building a new site alongside and migrating, or changing it inside the one already running. We chose the second because there was a shop taking payments and ten portfolio pages already getting visits. The change went in layers — legal, home page, portfolio — and the site never stopped.