Koalus Hosting

For Koalus we built the brand, website, physical servers and infrastructure around a hosting company. The project connected how the business presented itself with the technical reality behind it: services, automation and an operation ready to grow.

We gave it a young, punchy brand: a memorable logo, vibrant colours, stationery and a warm tone that spoke the same way to someone with a blog and to a company with ten domains. In a sector that sells itself by the gigabyte, we sold ourselves on how we treat people.

And underneath, real infrastructure: our own servers and hardware in the data centre where we still operate, with a control panel for a fast, reliable service. The least visible part of the project and the one that taught us most: when the server is yours, so is the three-in-the-morning problem.

We automated everything that had to run on its own: customer sign-up, billing, renewals and integrated support. You sign up, you pay and your site exists. No waiting for someone to switch it on by hand.

We backed it with social campaigns in the same fresh spirit, and ran acquisition and day-to-day support ourselves. Start to finish, all in our hands. It went so well that we ended up selling the company. Koala-level pride.