ALMA Festival
A website for a festival growing across cities.
The brief
ALMA Festival is one of those summer plans you do not miss: Barcelona first, Alicante after. Its website takes very high demand in very specific spikes: the day the line-up is announced, the day tickets go on sale and the weeks of the festival, with thousands of people looking for times, artists and tickets at once.
The challenge was twofold: it had to never go down, and it had to be good to use.
What we did
We took over maintenance and the constant improvements on the ALMA Barcelona website: stability and performance even when everyone comes in to buy at the same time. A festival changes its line-up, its times and its terms every week, and the website has to keep up.
We gave it a redesign that brings it up to date without taking away its soul: a programme you can read on a phone, artists with their own page, and tickets one click away from any page.
We got the website ready for the spike: page caching, optimised images and ticket sales handed off to the ticketing platform, which is the one that has to hold the queue. The server hands over pages that are already built; it does not work them out a thousand times a second.
Then we went further: the new ALMA Alicante website, from scratch. Same energy, same solidity, another city. Fast, good-looking and sold out proof.
We refreshed the website and extended the experience to new cities.
A festival website stakes the whole year on three days. The key was designing for the spike, not for the average: so that on sold out day the website is as technically boring as a Tuesday in February.
ALMA · reading the website · Alicante 2025
From wanting to be there to finding your concert.
Photography opens the festival. The programme helps people choose. The artist page brings together the details for planning a visit. Three different jobs within the same website.
A new city. A familiar journey.
The documented work covers maintenance and redesign for Barcelona and building the Alicante website. This reading focuses on the original Alicante materials from 2025.
Keep the city in view.
The city selector stays in the header. The home page adds that edition’s dates over the festival photograph.
City → edition
Open the original home page
Make the programme easy to explore.
Each artist brings together a picture, name, date and ticket link. The repeated structure makes concerts easier to compare.
Artist → date → tickets
Open the original programme
The artist page makes the plan concrete.
Guitarricadelafuente’s page distinguishes doors opening from the concert start. Practical information comes before the biography.
Date → times → context
One artist page, read in parts
Guitarricadelafuente
- City
- Alicante
- Date
- 19 July 2025
- Doors
- 19:00
- Concert
- 22:00
Open the original artist page
The project in numbers
Less repeated work for the server
The programme, dates and times are public information consulted by many visitors. The project architecture combines page caching and optimised images to reuse prepared content. Purchases continue on the ticketing platform, separate from the festival information.
How it went
ALMA Festival · Alicante 2025
Inform here. Buy there.
The public website organises the artist, city, date and times. When it is time to buy, the journey moves to the ticketing platform.
01 · The programme
First, answer the public question.
Each card brings together an artist, date and ticket access. The repeated structure makes concerts easy to compare without changing visual language.
02 · The artist page
Then, make the plan concrete.
Guitarricadelafuente’s page distinguishes the date, city, doors opening and concert start before the editorial information.
ALMA public website
Who, where and when
Ticketing platform
Purchase
The transaction continues in another system.
03 · The boundary
The click changes system.
ALMA has answered the public query. From Tickets onwards, the transaction continues outside the festival website.
Gallery · the project in pictures (click to enlarge)
"It does not go down even with the sold out sign up."The project team
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