GBS Finance

GBS Finance is an independent investment bank founded in 1991, present in southern Europe, Latin America and China, with hundreds of M&A deals advised. Prestige and international reach… and a digital image that had fallen behind.

The challenge: a website that spoke the language of that level — sophistication, solidity and excellence — without touching the corporate identity that already worked. No new logo, no new colour: just a website that measures up.

We redesigned the site on WordPress, from the structure up to the typography, leaving the brand untouched. A modern, elegant, practical site that reads as what it is: a bank, not an agency.

We organised the business into three clear lines — Corporate Finance, Special Situations Group and Investments — each with its own page, its team and its services, so a finance director finds in two clicks who can help and with what.

We built the archive of advised deals and the news section, which is where an investment bank proves what it claims: every transaction with its own entry, every milestone with its note. We added custom features so sensitive information is handled properly.

And we made it bilingual. English and Spanish with the same structure and the same care, because half their contacts do not read Spanish and the other half will not forgive machine-translated English.

In investment banking the website does not sell: it confirms. Whoever arrives has already heard of you and comes to check you are as serious as they were told. The key was designing for that check: deals, team and geographic presence before any headline.