AIM

AIM has spent more than twenty years helping Catalonia move better: pedestrians, bicycles, public transport, private vehicles and parking, freight, road safety, planning and Big Data. Its clients are town councils, provincial authorities, the Catalan government, the metropolitan authority, transport operators. People who do not buy on impulse.

They asked us for the design, the website and the programming from scratch. With one condition that shaped everything else: a council engineer had to reach their own subject — the specific one — without reading the whole site.

We started with the photographs. A mobility consultancy explains itself with the street, not with icons. The home page opens with real, full-bleed photography — a cycle lane, a metropolitan avenue — and four words on top: mobilitat activa, transport, seguretat viària, planificació. The index of the business, and the first thing you see.

We organised the work into eight areas, each with its own photographic card and its own page: pedestrians, bicycles and personal mobility vehicles, public transport, private vehicles and parking, freight and logistics, road safety, mobility planning, Big Data and Smart Cities. Eight doors, and the engineer walks through their own.

We built the project catalogue as a filterable archive. Every project carries a record with three fixed fields — client, year, status — and the tags of the areas it touches, so one project can show up under road safety and public transport at once. The thumbnails are not renders: they are the drawings.

And we finished with what closes a public commission: the team page, with each engineer’s qualifications; the client logo carousel; and a contact footer in three blocks: form, phone with opening hours, and address. All in Catalan, the language their contracts are signed in.