What is it about?
Esplugues i Punt! shows us that this city cannot be defined with just one word (because, honestly, it falls short). It is music, history, friendship, solidarity, and above all, people. Each participant in the campaign shares what Esplugues means to them, accompanying it with the special gesture: forming an “E” with three fingers and a dot with the other hand closed. A simple but powerful symbol that says, “We are Esplugues. Period.”
What we did:
The result?
A campaign that fills the streets (and screens) of Esplugues with pride. Esplugues i Punt! not only celebrates all that the city has, but also reinforces that sense of belonging that unites its people.