{"id":1355,"date":"2025-08-29T10:45:05","date_gmt":"2025-08-29T10:45:05","guid":{"rendered":"https:\/\/damosenelblanco.com\/blog\/"},"modified":"2025-08-29T10:47:19","modified_gmt":"2025-08-29T10:47:19","slug":"blog","status":"publish","type":"page","link":"https:\/\/damosenelblanco.com\/en\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1355\" class=\"elementor elementor-1355 elementor-1341\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-debdeca51 e-con-boxed e-flex e-con e-parent\" data-id=\"debdeca51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-debdaf5b3 elementor-widget elementor-widget-deb-blog-archive\" data-id=\"debdaf5b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deb-blog-archive.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"deb-id\"><span class=\"deb-kicker deb-kicker--strong deb-reveal\"><span class=\"deb-kicker__idx\">05<\/span><span aria-hidden=\"true\">\u2014<\/span> Ideas<\/span><h1 class=\"deb-id__title deb-splittitle\"><span class=\"deb-ln\"><span>Ideas, opinions<\/span><\/span><span class=\"deb-ln\"><span>and things worth debating.<\/span><\/span><\/h1><p class=\"deb-id__intro deb-reveal\" data-deb-delay=\"180\">What we learn from doing projects: no-filler articles, opinions worth debating, a dictionary for spotting hot air and tips to steal. Help yourself.<\/p><a class=\"deb-id__feat deb-reveal\" data-deb-delay=\"240\" href=\"https:\/\/damosenelblanco.com\/en\/eclipsi-info-como-ver-eclipse-2026\/\"><img decoding=\"async\" src=\"https:\/\/damosenelblanco.com\/wp-content\/uploads\/2026\/08\/eclipsi-info-camera.jpg\" alt=\"eclipsi.info: the website that tells you which eclipse you&#8217;ll see from your exact location\"><div class=\"in\"><span class=\"deb-id__meta\" style=\"color:rgba(255,255,255,.75)\">Featured \u00b7 Technology \u00b7 2 min<\/span><h2>eclipsi.info: the website that tells you which eclipse you&#8217;ll see from your exact location<\/h2><span class=\"deb-alink deb-alink--underline\" style=\"color:#fff\"><span class=\"deb-alink__label\">Read<\/span> <span class=\"deb-alink__arrow\">\u2192<\/span><\/span><\/div><\/a><div class=\"deb-id__grid\"><a class=\"deb-id__card deb-reveal\" data-deb-delay=\"0\" href=\"https:\/\/damosenelblanco.com\/en\/automate-this-and-stop-paying-for-it-in-hours\/\"><span class=\"deb-id__meta\">Technology \u00b7 4 min<\/span><h3>Automate this (and stop paying for it in hours)<\/h3><p class=\"deb-id__ex\">There&#039;s work that shows up on no invoice and eats two working days a month: copying, pasting, forwarding\u2026 Four integrations to switch it off.<\/p><span style=\"font-family:var(--font-mono);font-size:var(--text-xs);color:var(--text);margin-top:auto\">Read \u2192<\/span><\/a><a class=\"deb-id__card deb-reveal\" data-deb-delay=\"70\" href=\"https:\/\/damosenelblanco.com\/en\/the-seo-that-works-in-2026-is-boring-and-thats-why-it-works\/\"><span class=\"deb-id__meta\">Ideas \u00b7 4 min<\/span><h3>The SEO that works in 2026 is boring (and that&#8217;s why it works)<\/h3><p class=\"deb-id__ex\">No magic keywords, no link farms, no AI by the truckload. What climbs in Google is slow, methodical and won&#039;t fuel a viral thread.<\/p><span style=\"font-family:var(--font-mono);font-size:var(--text-xs);color:var(--text);margin-top:auto\">Read \u2192<\/span><\/a><a class=\"deb-id__card deb-reveal\" data-deb-delay=\"140\" href=\"https:\/\/damosenelblanco.com\/en\/your-website-doesnt-need-more-sections-it-needs-fewer\/\"><span class=\"deb-id__meta\">Ideas \u00b7 4 min<\/span><h3>Your website doesn&#8217;t need more sections. It needs fewer.<\/h3><p class=\"deb-id__ex\">We audit websites every week and the pattern repeats: they want to say everything and end up saying nothing. The cure isn&#039;t adding; it&#039;s&hellip;<\/p><span style=\"font-family:var(--font-mono);font-size:var(--text-xs);color:var(--text);margin-top:auto\">Read \u2192<\/span><\/a><a class=\"deb-id__card deb-reveal\" data-deb-delay=\"0\" href=\"https:\/\/damosenelblanco.com\/en\/we-dont-sell-hot-air-how-we-write-proposals-and-why-they-get-signed\/\"><span class=\"deb-id__meta\">Method \u00b7 3 min<\/span><h3>We don&#8217;t sell hot air here: how we write proposals (and why they get signed)<\/h3><p class=\"deb-id__ex\">Price on page two, checkable milestones and what it does NOT include, in writing. The three rules that get our proposals signed in days,&hellip;<\/p><span style=\"font-family:var(--font-mono);font-size:var(--text-xs);color:var(--text);margin-top:auto\">Read \u2192<\/span><\/a><a class=\"deb-id__card deb-reveal\" data-deb-delay=\"70\" href=\"https:\/\/damosenelblanco.com\/en\/its-not-cloudflare-its-laliga-why-your-website-goes-wrong-when-barca-plays\/\"><span class=\"deb-id__meta\">Technology \u00b7 3 min<\/span><h3>It&#8217;s not Cloudflare: it&#8217;s LALIGA. Why your website goes wrong when Bar\u00e7a plays.<\/h3><p class=\"deb-id__ex\">What&#8217;s going on with LALIGA and why it affects you even if you don&#8217;t watch soccer online At Damos en el Blanco we prefer&hellip;<\/p><span style=\"font-family:var(--font-mono);font-size:var(--text-xs);color:var(--text);margin-top:auto\">Read \u2192<\/span><\/a><\/div><div class=\"deb-id__cta deb-reveal\"><p class=\"deb-id__cta-t\">Want this in your inbox?<\/p><a class=\"deb-btn deb-btn--secondary deb-btn--mono\" href=\"\/recursos\/\">One idea a month + free resources <span class=\"deb-btn__arrow\">\u2192<\/span><\/a><\/div><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb8378cd4 e-con-full e-flex e-con e-parent\" data-id=\"deb8378cd4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deb3a3a1a1 elementor-widget elementor-widget-deb-takes\" data-id=\"deb3a3a1a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deb-takes.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"deb-sec-pad\" style=\"padding-top:0\"><div style=\"margin-top:var(--space-20)\"><span class=\"deb-kicker deb-kicker--rule deb-reveal\">Opinions worth debating \u00b7 you vote<\/span><div style=\"margin-top:var(--space-6)\"><div class=\"deb-take\" data-deb-take=\"91\"><p>A website with no analytics is decoration.<\/p><div class=\"deb-take__btns\"><button type=\"button\" data-si>Agree<\/button><button type=\"button\">No way<\/button><\/div><\/div><div class=\"deb-take\" data-deb-take=\"84\"><p>Nobody was ever saved by a homepage carousel.<\/p><div class=\"deb-take__btns\"><button type=\"button\" data-si>Agree<\/button><button type=\"button\">No way<\/button><\/div><\/div><div class=\"deb-take\" data-deb-take=\"88\"><p>One client who tells you &quot;I don&#039;t like it&quot; beats ten who say &quot;we&#039;ll look into it&quot;.<\/p><div class=\"deb-take__btns\"><button type=\"button\" data-si>Agree<\/button><button type=\"button\">No way<\/button><\/div><\/div><div class=\"deb-take\" data-deb-take=\"79\"><p>If what makes you different is &quot;quality and trust&quot;, nothing makes you different.<\/p><div class=\"deb-take__btns\"><button type=\"button\" data-si>Agree<\/button><button type=\"button\">No way<\/button><\/div><\/div><div class=\"deb-take\" data-deb-take=\"86\"><p>Posting every day with nothing to say is spam with good intentions.<\/p><div class=\"deb-take__btns\"><button type=\"button\" data-si>Agree<\/button><button type=\"button\">No way<\/button><\/div><\/div><div class=\"deb-take\" data-deb-take=\"90\"><p>A new logo won&#039;t fix what the product breaks.<\/p><div class=\"deb-take__btns\"><button type=\"button\" data-si>Agree<\/button><button type=\"button\">No way<\/button><\/div><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb91a61f7 e-con-full e-flex e-con e-parent\" data-id=\"deb91a61f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deb1b60e56 elementor-widget elementor-widget-deb-dicc\" data-id=\"deb1b60e56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deb-dicc.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"deb-sec-pad\" style=\"padding-top:0\"><div style=\"margin-top:var(--space-20)\"><span class=\"deb-kicker deb-kicker--rule deb-reveal\">A no-hot-air dictionary \u00b7 work in progress<\/span><div class=\"deb-dicc\"><div class=\"deb-dicc__row\"><div class=\"deb-dicc__t\">Synergy<small>noun \u00b7 hot air<\/small><\/div><p class=\"deb-dicc__d\">A word people use when they don't know what to say. If you hear it three times in one meeting, grab your wallet and run.<\/p><\/div><div class=\"deb-dicc__row\"><div class=\"deb-dicc__t\">Rebranding<small>noun \u00b7 sometimes hot air<\/small><\/div><p class=\"deb-dicc__d\">Changing everything so that nothing changes. 60% of the time what was needed was <b>better writing<\/b>, not a redraw.<\/p><\/div><div class=\"deb-dicc__row\"><div class=\"deb-dicc__t\">Community<small>noun \u00b7 often hot air<\/small><\/div><p class=\"deb-dicc__d\">What they call your followers when they want to charge you more. Community is when <b>they reply to you<\/b>, not when they follow you.<\/p><\/div><div class=\"deb-dicc__row\"><div class=\"deb-dicc__t\">Disruptive<small>adjective \u00b7 premium hot air<\/small><\/div><p class=\"deb-dicc__d\">An adjective slapped on ordinary things to charge extraordinary prices. A fast website isn't disruptive: it's the bare minimum.<\/p><\/div><div class=\"deb-dicc__row\"><div class=\"deb-dicc__t\">Aim<small>noun \u00b7 ours<\/small><\/div><p class=\"deb-dicc__d\">Saying one thing, to the right person, at the right moment. Everything else in this dictionary exists to avoid it.<\/p><\/div><\/div><p class=\"deb-dicc__more deb-reveal\" style=\"margin-top:var(--space-6)\"><a class=\"deb-alink deb-alink--underline\" href=\"https:\/\/damosenelblanco.com\/en\/no-smoke-dictionary\/\"><span class=\"deb-alink__label\">Full dictionary<\/span> <span class=\"deb-alink__arrow\">&rarr;<\/span><\/a><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-deb0b296a7 e-con-full e-flex e-con e-parent\" data-id=\"deb0b296a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deb6734dd0 elementor-widget elementor-widget-deb-roba\" data-id=\"deb6734dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"deb-roba.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"deb-sec-pad\" style=\"padding-top:0\"><div style=\"margin-top:var(--space-20)\"><span class=\"deb-kicker deb-kicker--rule deb-reveal\">Steal this from us \u00b7 tips with permission to use<\/span><div class=\"deb-roba\"><div class=\"deb-roba__c\" data-deb-roba=\"The coffee test: read your headline out loud. If you wouldn&#039;t say it over coffee, don&#039;t write it on your website.\"><span class=\"deb-kicker\">Copy<\/span><p><b>The coffee test:<\/b> read your headline out loud. If you'd never say it over coffee with a client, don't write it on your website.<\/p><button type=\"button\">Steal it \u2192<\/button><\/div><div class=\"deb-roba__c\" data-deb-roba=\"The 2-click rule: from any page to buy\/contact in 2 clicks max.\"><span class=\"deb-kicker\">Web<\/span><p><b>The 2-click rule:<\/b> from any page to \"buy\/contact\" in 2 clicks max. Count them now \u2014 you're in for a surprise.<\/p><button type=\"button\">Steal it \u2192<\/button><\/div><div class=\"deb-roba__c\" data-deb-roba=\"The 3&gt;7 rule: 3 good posts &gt; 7 of filler. Three roles: teach, prove, connect.\"><span class=\"deb-kicker\">Social<\/span><p><b>3&gt;7:<\/b> three good posts beat seven of filler. Plan the month in 40 minutes with three roles: teach, prove, connect.<\/p><button type=\"button\">Steal it \u2192<\/button><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Welcome to Damos en el Blanco&#8217;s Blog<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1355","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/damosenelblanco.com\/en\/wp-json\/wp\/v2\/pages\/1355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/damosenelblanco.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/damosenelblanco.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/damosenelblanco.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/damosenelblanco.com\/en\/wp-json\/wp\/v2\/comments?post=1355"}],"version-history":[{"count":1,"href":"https:\/\/damosenelblanco.com\/en\/wp-json\/wp\/v2\/pages\/1355\/revisions"}],"predecessor-version":[{"id":1356,"href":"https:\/\/damosenelblanco.com\/en\/wp-json\/wp\/v2\/pages\/1355\/revisions\/1356"}],"wp:attachment":[{"href":"https:\/\/damosenelblanco.com\/en\/wp-json\/wp\/v2\/media?parent=1355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}