{"id":2027,"date":"2026-07-27T14:09:35","date_gmt":"2026-07-27T14:09:35","guid":{"rendered":"https:\/\/damosenelblanco.com\/diccionari-sense-fum\/"},"modified":"2026-07-27T14:11:37","modified_gmt":"2026-07-27T14:11:37","slug":"diccionari-sense-fum","status":"publish","type":"page","link":"https:\/\/damosenelblanco.com\/ca\/diccionari-sense-fum\/","title":{"rendered":"Diccionari sense fum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2027\" class=\"elementor elementor-2027 elementor-2026 elementor-bc-flex-widget\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deb539ff3f e-con-full e-flex e-con e-parent\" data-id=\"deb539ff3f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-deb9dd414b elementor-widget elementor-widget-html\" data-id=\"deb9dd414b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"deb-sec-pad\" style=\"padding-top:0\"><style>.deb-dicc-page{display:block}.deb-dicc-page__t{font-family:var(--font-display);font-weight:var(--fw-medium);font-size:clamp(2.4rem,6vw,5rem);line-height:.98;letter-spacing:var(--tracking-tighter);color:var(--text-strong);margin:var(--space-5) 0 0}.deb-dicc-page__intro{font-family:var(--font-mono);font-size:var(--text-md);line-height:1.6;color:var(--text-muted);max-width:62ch;margin:var(--space-6) 0 0}.deb-dicc-page .deb-dicc{margin-top:var(--space-12)}.deb-dicc-page .deb-dicc__row{scroll-margin-top:120px}.deb-dicc-page .deb-dicc__row:target .deb-dicc__t{color:var(--text-strong)}.deb-dicc-page .deb-dicc__row:target .deb-dicc__t::before{content:\"\u2733 \";color:var(--text-subtle)}.deb-dicc-page .deb-dicc__d{position:relative}.deb-dicc-page .deb-dicc__perma{font-family:var(--font-mono);font-size:var(--text-xs);color:var(--text-subtle);text-decoration:none;opacity:0;transition:opacity var(--dur) var(--ease-standard)}.deb-dicc-page .deb-dicc__row:hover .deb-dicc__perma,.deb-dicc-page .deb-dicc__perma:focus-visible{opacity:1}.deb-dicc-page .deb-dicc__perma:hover{color:var(--text-strong)}@media(pointer:coarse){.deb-dicc-page .deb-dicc__perma{opacity:.5}}.deb-dicc-page .deb-svcs-cta{margin-top:var(--space-20)}<\/style><section class=\"deb-dicc-page\"><span class=\"deb-kicker deb-kicker--rule deb-kicker--strong deb-reveal\">Diccionari sense fum \u00b7 edici\u00f3 en curs<\/span><h1 class=\"deb-dicc-page__t deb-splittitle\"><span class=\"deb-ln\"><span>Diccionari sense fum<\/span><\/span><\/h1><p class=\"deb-dicc-page__intro deb-reveal\" data-deb-delay=\"180\">Trenta paraules que se senten a totes les reunions i que gaireb\u00e9 ning\u00fa no et tradueix. Aqu\u00ed les tens, amb el grau de fum marcat i la definici\u00f3 en catal\u00e0 de tota la vida.<\/p><div class=\"deb-dicc deb-dicc--full\"><div class=\"deb-dicc__row\" id=\"algorisme\"><div class=\"deb-dicc__t\">Algorisme<small>substantiu \u00b7 misteri\u00f3s<\/small><\/div><p class=\"deb-dicc__d\">El porter de la discoteca: ning\u00fa no en coneix les normes i tothom assegura con\u00e8ixer-les. Treballa b\u00e9 i deixa d'intentar caure-li en gr\u00e0cia. <a class=\"deb-dicc__perma\" href=\"#algorisme\" aria-label=\"Enlla\u00e7 a \u00abAlgorisme\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"comunitat\"><div class=\"deb-dicc__t\">Comunitat<small>substantiu \u00b7 sovint fum<\/small><\/div><p class=\"deb-dicc__d\">El que en diuen els seguidors quan et volen cobrar m\u00e9s. Comunitat \u00e9s quan <b>et responen<\/b>, no quan et segueixen. <a class=\"deb-dicc__perma\" href=\"#comunitat\" aria-label=\"Enlla\u00e7 a \u00abComunitat\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"copywriting\"><div class=\"deb-dicc__t\">Copywriting<small>substantiu \u00b7 ofici<\/small><\/div><p class=\"deb-dicc__d\">Escriure perqu\u00e8 passi alguna cosa. El contrari d'omplir. <a class=\"deb-dicc__perma\" href=\"#copywriting\" aria-label=\"Enlla\u00e7 a \u00abCopywriting\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"disruptiu\"><div class=\"deb-dicc__t\">Disruptiu<small>adjectiu \u00b7 fum premium<\/small><\/div><p class=\"deb-dicc__d\">Adjectiu que es posa a coses normals per cobrar-les com a extraordin\u00e0ries. Una web r\u00e0pida no \u00e9s disruptiva: \u00e9s el m\u00ednim. <a class=\"deb-dicc__perma\" href=\"#disruptiu\" aria-label=\"Enlla\u00e7 a \u00abDisruptiu\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"e-commerce\"><div class=\"deb-dicc__t\">E-commerce<small>substantiu \u00b7 botiga<\/small><\/div><p class=\"deb-dicc__d\">Una botiga que no tanca mai. Amb els mateixos aparadors, caixes i lladres que una de f\u00edsica. <a class=\"deb-dicc__perma\" href=\"#e-commerce\" aria-label=\"Enlla\u00e7 a \u00abE-commerce\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"embut\"><div class=\"deb-dicc__t\">Embut<small>substantiu \u00b7 geometria<\/small><\/div><p class=\"deb-dicc__d\">El viatge des de \u00abno et conec\u00bb fins a \u00abet pago\u00bb. Si la teva web no en t\u00e9, no \u00e9s un embut: \u00e9s un colador. <a class=\"deb-dicc__perma\" href=\"#embut\" aria-label=\"Enlla\u00e7 a \u00abEmbut\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"engagement\"><div class=\"deb-dicc__t\">Engagement<small>substantiu \u00b7 fum freq\u00fcent<\/small><\/div><p class=\"deb-dicc__d\">Quant de cas et fan de deb\u00f2. Si a la reuni\u00f3 s'ha d'explicar, \u00e9s que no n'hi ha. <a class=\"deb-dicc__perma\" href=\"#engagement\" aria-label=\"Enlla\u00e7 a \u00abEngagement\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"growth-hacking\"><div class=\"deb-dicc__t\">Growth hacking<small>substantiu \u00b7 fum pr\u00e8mium<\/small><\/div><p class=\"deb-dicc__d\">M\u00e0rqueting amb presses. El 90% de les vegades vol dir fer b\u00e9 all\u00f2 b\u00e0sic que ning\u00fa no va fer. <a class=\"deb-dicc__perma\" href=\"#growth-hacking\" aria-label=\"Enlla\u00e7 a \u00abGrowth hacking\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"ia\"><div class=\"deb-dicc__t\">IA<small>sigla \u00b7 dep\u00e8n<\/small><\/div><p class=\"deb-dicc__d\">Eina seriosa embolicada amb fum esp\u00e8s. \u00datil on hi ha dades i criteri; perillosa on hi ha mandra. <a class=\"deb-dicc__perma\" href=\"#ia\" aria-label=\"Enlla\u00e7 a \u00abIA\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"influencer\"><div class=\"deb-dicc__t\">Influencer<small>substantiu \u00b7 de vegades fum<\/small><\/div><p class=\"deb-dicc__d\">Persona amb audi\u00e8ncia. La pregunta no \u00e9s quants la segueixen: \u00e9s quants li comprarien res. <a class=\"deb-dicc__perma\" href=\"#influencer\" aria-label=\"Enlla\u00e7 a \u00abInfluencer\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"insight\"><div class=\"deb-dicc__t\">Insight<small>substantiu \u00b7 anglicisme<\/small><\/div><p class=\"deb-dicc__d\">Veritat inc\u00f2moda sobre els teus clients que tothom sabia i ning\u00fa no deia en veu alta. <a class=\"deb-dicc__perma\" href=\"#insight\" aria-label=\"Enlla\u00e7 a \u00abInsight\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"kpi\"><div class=\"deb-dicc__t\">KPI<small>sigla \u00b7 decoraci\u00f3 habitual<\/small><\/div><p class=\"deb-dicc__d\">N\u00famero que importa de deb\u00f2. Si no canvia cap decisi\u00f3, no \u00e9s un KPI: \u00e9s decoraci\u00f3. <a class=\"deb-dicc__perma\" href=\"#kpi\" aria-label=\"Enlla\u00e7 a \u00abKPI\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"landing-page\"><div class=\"deb-dicc__t\">Landing page<small>substantiu \u00b7 eina<\/small><\/div><p class=\"deb-dicc__d\">Una p\u00e0gina, un objectiu, zero distraccions. Si t\u00e9 un men\u00fa amb dotze opcions, \u00e9s un vest\u00edbul. <a class=\"deb-dicc__perma\" href=\"#landing-page\" aria-label=\"Enlla\u00e7 a \u00abLanding page\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"lead\"><div class=\"deb-dicc__t\">Lead<small>substantiu \u00b7 persona<\/small><\/div><p class=\"deb-dicc__d\">Alg\u00fa real amb un problema real que et deixa el correu. Tracta'l com a persona, no com \u00abun lead\u00bb. <a class=\"deb-dicc__perma\" href=\"#lead\" aria-label=\"Enlla\u00e7 a \u00abLead\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"metavers\"><div class=\"deb-dicc__t\">Metavers<small>substantiu \u00b7 fum hist\u00f2ric<\/small><\/div><p class=\"deb-dicc__d\">Pregunta-li on \u00e9s ara al que t'ho venia el 2022. <a class=\"deb-dicc__perma\" href=\"#metavers\" aria-label=\"Enlla\u00e7 a \u00abMetavers\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"mvp\"><div class=\"deb-dicc__t\">MVP<small>sigla \u00b7 virtut<\/small><\/div><p class=\"deb-dicc__d\">La versi\u00f3 que fa vergonya d'ensenyar per\u00f2 funciona. Llan\u00e7ar-la ja \u00e9s el 80% del m\u00e8rit. <a class=\"deb-dicc__perma\" href=\"#mvp\" aria-label=\"Enlla\u00e7 a \u00abMVP\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"naming\"><div class=\"deb-dicc__t\">Naming<small>substantiu \u00b7 ofici car<\/small><\/div><p class=\"deb-dicc__d\">Cobrar per posar nom. Ben fet val cada euro; mal fet \u00e9s un generador de s\u00edl\u00b7labes. <a class=\"deb-dicc__perma\" href=\"#naming\" aria-label=\"Enlla\u00e7 a \u00abNaming\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"punteria\"><div class=\"deb-dicc__t\">Punteria<small>substantiu \u00b7 la nostra<\/small><\/div><p class=\"deb-dicc__d\">Dir una cosa, a la persona adequada, en el moment adequat. Tota la resta d'aquest diccionari existeix per evitar-la. <a class=\"deb-dicc__perma\" href=\"#punteria\" aria-label=\"Enlla\u00e7 a \u00abPunteria\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"rebranding\"><div class=\"deb-dicc__t\">Rebranding<small>substantiu \u00b7 de vegades fum<\/small><\/div><p class=\"deb-dicc__d\">Canviar-ho tot perqu\u00e8 res no canvi\u00ef. El 60% de les vegades el que calia era <b>escriure millor<\/b>, no dibuixar de nou. <a class=\"deb-dicc__perma\" href=\"#rebranding\" aria-label=\"Enlla\u00e7 a \u00abRebranding\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"responsive\"><div class=\"deb-dicc__t\">Responsive<small>adjectiu \u00b7 m\u00ednim exigible<\/small><\/div><p class=\"deb-dicc__d\">Que es vegi b\u00e9 al m\u00f2bil. El 2026 no \u00e9s una prestaci\u00f3: \u00e9s el llist\u00f3 de terra. <a class=\"deb-dicc__perma\" href=\"#responsive\" aria-label=\"Enlla\u00e7 a \u00abResponsive\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"roi\"><div class=\"deb-dicc__t\">ROI<small>sigla \u00b7 l&#039;\u00fanica que importa<\/small><\/div><p class=\"deb-dicc__d\">El que en treus dividit pel que hi poses. L'\u00fanica sigla que el teu gestor ent\u00e9n a la primera. <a class=\"deb-dicc__perma\" href=\"#roi\" aria-label=\"Enlla\u00e7 a \u00abROI\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"sem\"><div class=\"deb-dicc__t\">SEM<small>sigla \u00b7 de pagament<\/small><\/div><p class=\"deb-dicc__d\">Pagar per sortir mentre el SEO arriba. \u00datil; addictiu si deixes de mirar els n\u00fameros. <a class=\"deb-dicc__perma\" href=\"#sem\" aria-label=\"Enlla\u00e7 a \u00abSEM\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"seo\"><div class=\"deb-dicc__t\">SEO<small>sigla \u00b7 marat\u00f3<\/small><\/div><p class=\"deb-dicc__d\">Sortir quan et busquen. Ni m\u00e0gia ni trampa: feina avorrida, constant i auditable. <a class=\"deb-dicc__perma\" href=\"#seo\" aria-label=\"Enlla\u00e7 a \u00abSEO\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"sinergia\"><div class=\"deb-dicc__t\">Sinergia<small>substantiu \u00b7 fum<\/small><\/div><p class=\"deb-dicc__d\">Paraula que es fa servir quan no se sap qu\u00e8 dir. Si la sents tres cops en una reuni\u00f3, agafa la cartera i corre. <a class=\"deb-dicc__perma\" href=\"#sinergia\" aria-label=\"Enlla\u00e7 a \u00abSinergia\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"storytelling\"><div class=\"deb-dicc__t\">Storytelling<small>substantiu \u00b7 reciclat<\/small><\/div><p class=\"deb-dicc__d\">Explicar les coses b\u00e9. Existia molt abans de dir-se aix\u00ed: la teva \u00e0via ho feia gratis. <a class=\"deb-dicc__perma\" href=\"#storytelling\" aria-label=\"Enlla\u00e7 a \u00abStorytelling\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"target\"><div class=\"deb-dicc__t\">Target<small>substantiu \u00b7 punteria<\/small><\/div><p class=\"deb-dicc__d\">La gent a qui parles. Com m\u00e9s \u00abtothom\u00bb, m\u00e9s ning\u00fa. <a class=\"deb-dicc__perma\" href=\"#target\" aria-label=\"Enlla\u00e7 a \u00abTarget\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"transformacio-digital\"><div class=\"deb-dicc__t\">Transformaci\u00f3 digital<small>substantiu compost \u00b7 fum institucional<\/small><\/div><p class=\"deb-dicc__d\">Deixar de fer en paper el que fa mal en paper. Comen\u00e7a per un proc\u00e9s, no per un PowerPoint. <a class=\"deb-dicc__perma\" href=\"#transformacio-digital\" aria-label=\"Enlla\u00e7 a \u00abTransformaci\u00f3 digital\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"ux\"><div class=\"deb-dicc__t\">UX<small>sigla \u00b7 invisible<\/small><\/div><p class=\"deb-dicc__d\">Que no calgui pensar per fer-lo servir. Es nota sobretot quan falta. <a class=\"deb-dicc__perma\" href=\"#ux\" aria-label=\"Enlla\u00e7 a \u00abUX\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"viral\"><div class=\"deb-dicc__t\">Viral<small>adjectiu \u00b7 loteria<\/small><\/div><p class=\"deb-dicc__d\">El que no es pot planificar. Qui t'ho vengui per endavant t'est\u00e0 venent loteria. <a class=\"deb-dicc__perma\" href=\"#viral\" aria-label=\"Enlla\u00e7 a \u00abViral\u00bb\">&para;<\/a><\/p><\/div><div class=\"deb-dicc__row\" id=\"wireframe\"><div class=\"deb-dicc__t\">Wireframe<small>substantiu \u00b7 pl\u00e0nol<\/small><\/div><p class=\"deb-dicc__d\">El pl\u00e0nol de la casa abans de discutir el color del sof\u00e0. <a class=\"deb-dicc__perma\" href=\"#wireframe\" aria-label=\"Enlla\u00e7 a \u00abWireframe\u00bb\">&para;<\/a><\/p><\/div><\/div><div class=\"deb-svcs-cta deb-reveal\"><p class=\"deb-svcs-cta__t\">La teva web fa pena?*<\/p><p class=\"deb-svcs-cta__n\">*Tranquil\u00b7litat: t\u00e9 soluci\u00f3, i sabem exactament com.<\/p><a class=\"deb-btn deb-btn--primary deb-btn--lg\" href=\"https:\/\/damosenelblanco.com\/ca\/contacto\/\">Explica&#039;ns el teu projecte <span class=\"deb-btn__arrow\">\u2192<\/span><\/a><\/div><\/section><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2027","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/damosenelblanco.com\/ca\/wp-json\/wp\/v2\/pages\/2027","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/damosenelblanco.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/damosenelblanco.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/damosenelblanco.com\/ca\/wp-json\/wp\/v2\/comments?post=2027"}],"version-history":[{"count":2,"href":"https:\/\/damosenelblanco.com\/ca\/wp-json\/wp\/v2\/pages\/2027\/revisions"}],"predecessor-version":[{"id":2047,"href":"https:\/\/damosenelblanco.com\/ca\/wp-json\/wp\/v2\/pages\/2027\/revisions\/2047"}],"wp:attachment":[{"href":"https:\/\/damosenelblanco.com\/ca\/wp-json\/wp\/v2\/media?parent=2027"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}